There are many factors that can be decisive when choosing a Pay Per Head partner, such as data security, the ease of use of the sportsbook software or the quality of customer service staff. Although these factors are very important and can make the difference between a successful and a failed betting business, there is a factor that is much more important than those mentioned above and that many times bookies do not analyze enough at the time of choosing their Pay Per Head partner.
We are talking about the quality of the betting lines. Betting lines are the heart of any betting site if they are not attractive enough for bettors they will look for another place to place their bets. But betting lines should not only be attractive to gamblers but they should also be kept in a margin that is lucrative for the bookie. It is this balance between attractive and lucrative lines that bookies should value when choosing a Pay Per Head provider.
Pay Per Head companies that have been in the betting industry for years has managed to put together a team of expert oddsmakers who know the right way to create betting lines that satisfy gamblers and benefit bookie pockets. It is for this reason that it is a good idea to always review the years of experience that the Pay Per Head provider has in the market.
Some bookies tend not to value betting lines so much when they are choosing a Pay Per Head provider since they know that if a line is not very good or is not attracting enough gamblers, they can always move it manually. While it is true that bookies have the option of moving the lines for convenience, this is not recommended because the idea of having a Pay Per Head partner is that the bookie has to do the least amount of work manual possible. Also, if the betting site is very large, the bookie may not be able to move all available betting lines.
The best way to know the quality of the betting lines of a Pay Per Head provider is to perform a free trial with them so that the bookie can know first-hand how good balance are the betting lines of that per head provider.