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Why do Pay Per Head bookies make more money than those who are not?


In the betting industry, there are 2 types of bookies, those that operate locally using manual and archaic methods, and those that operate through a Pay Per Head partner. There are many differences between the two, but the biggest difference is that bookies that have a good Pay Per Head partner make more money than the rest. Next, we explain the reason for this situation.
Sharp Lines
The basis for a bookie to make money is to have balanced and sharp betting lines that mean betting lines that are attractive to bettors but allow the bookie to make money with them. The bookies that have a good Pay Per Head partner have the advantage that these companies have professionals who are responsible for making and moving betting lines so that they maintain the correct balance, always ensuring good profits to the bookie. Bookies that operate without a Pay Per head company have to create and maintain their betting lines themselves which exposes them to calculation errors, which can cause them to lose lots of money.
Lines from around the world
Bookies that have a good Pay Per Head partner have access to betting options from leagues and sports from all over the world, allowing them to operate their business globally, serving clients from any country. In addition, the Pay Per Head companies offers a multilingual call center staff to bookies, which makes it easier for bookies to receive clients from anywhere in the world. Bookies that operate on their own usually have to be limited to offering local betting options, which restricts them from expanding their business.
Complete platform
Finally, the Pay Per Head bookies have a complete software platform that allows them to manage and control everything that happens in their betting business, so they can anticipate and take quick actions to risk situations, which could ruin their business. With this tools bookies can protect their money and they ensure the business continuity. Bookies that do not operate with Pay Per Head companies are exposed to many risk factors and do not have the capacity to respond to them when it occurs, leaving the business completely vulnerable.
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