However, reaching the point where a potential player register on your betting site is not easy and there are lots of elements that may affect this process. For example, if the registration process requires too many steps, users may feel frustrated and impatient; this is what we call friction. As the process makes users feel uncomfortable, more friction will exist.
Friction on the registration process is bad for your business because the more friction there is the more possibilities for users to abandon the registration process.
In order to build a registration process free of friction, here are some recommendations:
Do not lead your potential players directly to the registration page, first show them why they should register on your betting site and what kind of benefit they would get. A good way to do this is offering some bonus or gift when a player registers for the first time. Keep in mind that there is a lot of betting sites out there, so you must stand out from the crowd.
Sign in vs Sign up
You will impress about the number of users that leave the registration process because they take the wrong action when attempting to sign up an account by clicking the sign in option instead. If you do not want to lose potential players because of this common error, ask the web design team of your Pay Per Head provider for buttons that are easily distinguished from each other.
Email address as User ID
People use lots of different services every day where they have to remember User ID and passwords. To make things easy for your users do not ask them to create a unique User ID, instead use their emails as user identification, this would make the registration process on your betting site easier. You just need to check with your Pay Per Head provider if the Betting Management System allows this option.
Keep in mind that the easier you make the process for users the more bets you get.