That’s the reason why bookies that want to predict and handle their player’s behavior need the help of a reliable Pay Per Head provider. Through the betting management software provided by the per head company, Bookies can have access to wide range of information and tools that will help them to protect their money and move the bettors in the way they want. This is how:
Learn from the Past
History repeats itself and with enough data from the past, you can predict the future. That’s why it’s so important to have the support of a pay per head provider with a robust betting management software. This software provides the bookie with a detailed set of reports, like betting activity, amount of each bet, betting frequency, and so on. By interpreting these data bookies can create a betting behavior profile of each of their clients and predict what the next move of this player will be. For example, if you spot a bettor that always place a small bet for the Patriots on 7 non-consecutive games, chances are very high for this bettor to place a larger bet for the Patriots if they reach the Super Bowl. In that case, bookies can prepare to customize marketing campaigns to encourage the bettor to place more bets on NFL games or specifically to place more bets for the Patriots in difficult games.
Watch Sports News
Another way to predict bettor’s behavior is by watching or following sports news because the teams that get more media attention are often the ones that attract more bets. By knowing this you can prepare yourself and use the schedule limit override tool of your management software to disable bets on that particular team or game for a period of time, allowing you to keep the balance on each side of the spread.