by Bryan B.S.
16 Oct 17
A strong and close relationship with your players is the key to have a successful bookie business since nowadays clients highly value exceptional customer service from businesses and for most of them poor attention is a deal breaker for them.
A strong relationship with your players must be a top priority for bookies from the early stages of the business, that's why we outlined some recommendations to build, establish and maintain a strong relationship with your clients.
Don't be Pushy
Any relationship takes time, that's why you don't have to be pushy, let things follow their natural course, take your time to know your clients, what they want, what they like. Use the betting reports to get insights about the behavior of your players, but also talk to them if you have the chance.
Be a Bookie Expert
It's easier to gain people's trust if they see you as an expert on a topic. You must learn everything you can about the betting industry and the sports involved in your bookie business, this will help you speak the same language as your players, especially if you want to attract seasoned big players into your betting site, you need to project the image of an expert. If players perceive you as a rookie and naïve bookie there is a big change you will fall victim of a scam.
Each Player is a King
No matter if it's a casual player or a big gambler, all your players are equally important and must be treated as kings each time they do business with you. A great way to achieve this is relying on a reputable pay per head provider, thus they will give you a complete staff of betting experts that will make sure that your players are 100% satisfied each time they call your toll-free phone number.
Be on the Face of the Business
From Henry Ford to Steve Jobs, all great business leaders understand the value of being the face of their business, people will trust and feel more comfortable doing business with you if they know how you are. Don't be afraid to be in the spotlight and deal with your players face to face.