by Bryan B.S.
24 Aug 17
Without clients, there’s no business and without bettors, there’s no betting site. That’s why we need to take good care of our clients; if we do so the businesses will grow and the profits each month will also increase.
But nowadays is more difficult to build and maintain a good relationship with clients. According to Marketo report, clients have more options than ever to make a purchase and they don’t hesitate to do a quick switch if someone else offers them a better proposition. This also applies to the betting industry, there's a lot of betting sites out there and if you want yours to be the one that stands out of the crowd follow these tips.
Understand your Players
Thanks to the betting software of your pay per head provider you can access lots of data about your players' betting behavior, study that data carefully and adapt your betting site's strategy based on the results, who knows, you may find out that most of you players bet on golf, from there you can be the bookie specialized in golf betting and build your offer around this sport, of course, you need to find balance with the other sports in order to keep the cash flow, but is worth to try to be the wager options authority in one sport.
Customize your Clients
Once you know your players' betting habits, the next thing you have to do is customize each player's profile from your management software, the customization options vary from one pay per head provider to another, but the most common are wager limits, betting options, player access, and casino options. If you do the right moves in client customization, your players will have a more personalized user experience with your betting site, and you can offer them exactly what they want.
You need to make the most out of the amount of tools pay per head providers offer, and if you spot that there is some tool or option that is not available or doesn't exist, contact several providers to find one that offers you a solution.