by Bryan B.S.
22 Aug 17
When you are a bookie, you need to find the perfect balance for lots of things, for example, the balance between your everyday life (family and a 9 to 5 job) and the wagering business, especially if you have your betting site as a side business.
But these are not the only things you have to balance and leverage when you are a bookie, there is another battlefield where two big forces try to overcome each other, we are talking about the tendency bets. If you want to make money from your betting business, you need players that place wagers on both sides of the odds, that means people that bet for the favorite team and other people that bet for the underdog. In this perfect scenario you are covered, no matter the outcome of the game you made a profit. But reality doesn’t work this way and the perfect scenario is rarely achieved.
What we have to deal every day as a bookie is a scenario where most bets go to one way only, in most cases the favorite side of the odds, that leaves us in a dangerous place, because if the expected outcome happens and the favorite team wins, you don’t make any profit from these wagers and you may have to put money out of your bankroll to pay the winners.
The odds provided by your Pay Per Head Company are designed to avoid this kind of situation and make both sides of a wager attractive to players, that’s why you have to work with a reliable per head provider that gives you access to different types of odds and live reports where you can check in real time the behavior on a particular odd so you can make a quick decision.
You can set a betting limit to a particular odd to avoid problems, or you can try to bring more players to the less favorite side by moving the line (increase the amount of money they can make if they chose that side), just make sure to do something before is too late, because an unbalance odd can break your business.