by Bryan B.S.
22 May 18
For those of you that are not familiar with the concept low season on the gambling business is when the only major sport being played in the U.S is the MLB. With just MLB action bookie monthly earnings can be affected and weakening.
Low season can be a real nightmare for bookies that have not prepared a contingency plan to overcome this period of the year. To help the bookies, especially those that are just starting on the gambling business to overcome this obstacle we give them the following recommendations:
Find New Opportunities
Pay Per Head bookies have access to more than 80 leagues and sports around the world, With so many options available, bookies have to find new business opportunities by identifying popular sports that are played during the low season and focus the marketing efforts to promote those sports betting options.
For example, the 2018 low season offers a great business opportunity for a bookie, the 2018 FIFA World Cup. This event only happens every four years, the popularity of the tournament it’s so wide that almost the whole planet follows and watches the games. Thanks to the FIFA World Cup it will be easier for bookies to survive the low season, they only need to focus on promoting good betting options for the tournament.
Promote your Casino
Bookies can leverage the low season betting action, by leading bettors to casino games. It’s easier to convert an NFL bettor into a casino player than make him bet on MLB. Casino games don’t cost much to play if you show your players that with only $5 they can have the same level of joy and emotion as if they do a regular bet on sports, it would be a piece of cake to hook any kind of bettor into casino games.
Casino games also offer instant gratification, since the final outcome its decide right there, which means players can cash out they earnings right away and don’t have to wait 3 or 4 hours to know the final result like in regular sports betting.
Casino games are the perfect way to survive the low season, for example with 10 players that bet $5 per day into your casino, you´ll make $1500 per month.