When it comes to becoming the BEST sports action broker, there is ONE fundamental rule you should never loose sight of: your players are your EVERYTHING. By that I am not only referring to your income source, but rather the wide array of player preferences to consider. To summarize:  Your players BUILD your book, not the other way […]

There are many factors that can be decisive when choosing a Pay Per Head partner, such as data security, the ease of use of the sportsbook software or the quality of customer service staff. Although these factors are very important and can make the difference between a successful and a failed betting business, there is […]

Influencer marketing is a common practice in the marketing world these days. Thanks to social networks a new type of celebrities have emerged in different corners of the internet. There are influencers of all types and sizes from those who have a few thousand followers to those who have reached millions of followers. Influencer marketing […]

Since the van on sports betting in the US was lifted, several leagues have tried to ally with some companies in the betting industry to create new products and services that allow them to obtain a share of the new and growing betting market. The MLS and the NHL were so far one of the […]

Let’s be honest, most bookies want to be able to run their betting business automatically and don’t want to worry about things like financial statements, balance sheets, and cash flows. The reality is that to a greater or lesser extent the bookie will have to deal with some of these issues at some point, but […]

On June 30, the first fiscal year in Pennsylvania was closed, which includes figures for sports betting that began in the state last November. The Pennsylvania Gaming Control Board reported earnings of $ 3.3 bn, which means a 2% increase. The most important detail to keep in mind is that almost half of the bets […]

Despite the great competition that exists in the betting industry, it is still possible for bookies to conquer this world and gain a name and a reputation that will allow them to have a successful business that generates excellent profits every month. Listen to your customersThe bookies should take the time to listen to their […]

The betting business is not one that can be sold in bulk. Bookies that want to be successful and generate good profits have to develop strategies that allow them to appeal to several market niches at the same time. For a long time the bookies have used the strategy of the big 3, that is, […]

Many bookies leave at random the generation of new customers for their betting site and believe that it is enough to place a few ads on social networks to attract customers.Place the ads is only the first part of the process of generating new customers, this process also needs control and manage to ensure that […]

There is no other industry in the world in which cryptocurrencies have been as well-received as the betting industry. In fact, the adoption of this type of currency has made other means of payment such as transfers through companies such as Western Union or MoneyGram almost obsolete today. Although the cryptocurrencies offer many benefits for […]